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Shop Green For A Cause": Because Green Living Matters
Across the nation, grass-roots organizations, not-for-profit
agencies and community groups are being faced with the mounting challenge
of providing more quality services with shrinking funds. Imagine a program
that takes a portion of people’s everyday shopping dollars and translates
them into legacy funds for you!
Each year a variety of fundraising projects are undertaken
by many organizations in an effort to generate additional income to
supplement the bottom line. Whether it be the sale of items such as
wrapping paper, candy bars and raffle tickets or the traditional “big
ticket” programs like auctions, fashion shows or dinner galas; they
all require the selling of something.
The final outcome is all too often less than hoped
for results, with the staff and volunteers expending EXTENSIVE
MANPOWER and PLANNING HOURS
that garner limited financial return. Participants of the effort sometimes
lose momentum with the pressure of having to sell yet another item.
Paperwork is a hassle and the need to deliver goods or meet deadlines
creates more frustration for a volunteer corps. From a fundraising point
of view, each New Year begins at ground zero. Often people who buy products
or tickets are doing so just to support the cause, but have no real
use for what they are purchasing. These endeavors and transactions do
not help the environment, create legacy funds, nor necessarily improve
the lives of individuals participating.
Most consumers buy their everyday household products
at places like Sam’s Club, BJ’s Costco, Wal-Mart or their favorite grocery
store. Most likely, they do not own stock in any of those stores, nor
do they receive dividend checks to shop there. Nonetheless, they shop
there out of habit and necessity. None of their purchases has the benefit
of being part of a planned-giving program.
When was the last time anyone you knew received
a check from Proctor & Gamble or Johnson & Johnson for using their products?
When people choose to “Shop Green For A Cause”, they
are simply REDIRECTING their monthly purchasing habits to support a
fundraising effort. By switching stores and shopping green; they are
receiving higher quality, non-toxic products that cost less than what
they are already buying somewhere else and a portion of the proceeds
from their purchases goes directly to the organization of choice.
This program allows for even the most modest of households
to be able to give! Everyone who shops becomes a donor – yet they
use no “new money”. Additionally, all the products they purchase are
non-toxic, extremely cost competitive, environmentally safe.
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